ColorWorx Studio, a Charlotte-based color analysis service, faced a critical hurdle: their website was invisible to potential clients. A disjointed interface confused users, while poor SEO and weak backlinks left them buried in search results. With no clear path to drive appointments, their online presence felt like a missed opportunity.
We focused on two key objectives:
Redesigning the User Experience
A cluttered or inconsistent website can drive visitors away, so we started with a complete UI/UX redesign using Figma. Every page was refined to ensure smooth navigation, clear information flow, and a visually cohesive experience.
Every button, menu, and page now guided visitors to effortlessly explore services and book appointments.
SEO Optimization for Better Rankings
A beautiful website isn’t enough if no one can find it. We implemented:
Backlink Strategy: Targeted high-authority sites in beauty and wellness niches, securing quality links to boost domain authority.
Driving More Appointments
With the improved user experience and stronger search presence, we made sure the site was optimized for conversions. Clear calls-to-action and easy-to-find booking options encouraged visitors to take the next step—securing their appointment with just a few clicks.
The results of these strategic improvements were undeniable:
Why It Worked
By merging user-centric design with data-driven SEO, ColorWorx Studio not only transformed from an invisible local business to a trusted authority in color analysis but also created a platform that truly worked for their business—attracting more visitors, building trust, and ultimately driving more bookings.
Let’s build a strategy that drives real results. Tap here to learn more!